WELCOME TO LANE MARKETING
Building Marketing Strategies that produce true ROI. And Leadership Training and DISC assessments that help your teams rise to the top to service all of your companies needs.
Let us help you get in the Fast Lane and stop spinning your wheels.
- Omnichannel Marketing
- Business Development Alignment
- Strategic Coaching (OKR & DISC)
- Lane Automotive RADAR
(OKR & DISC)
With our industry knowledge and passion for your business, let us help you identify the key changes that will make the largest impact.
MARKETING CHANNEL ASSESSMENT
Expert assessment of your current marketing plan, budget and channel allocations for optimal results and ROI.
TALENT ACQUISITION & DEVELOPMENT
Hiring the right people has never been more difficult. We bring you a proven strategy for hiring today's top talent and getting the most value.
OPERATIONAL EFFICIENCIES
Identify key changes needed that will lead to the best long term outcomes. Process and operations are essential areas that need assessment and improvement for growth.

NICOLLE LAMBCEO/Founder
Proud advocate and passionate about helping her partners improve their business model. Nicolle brings over 25 years of exceptional leadership and customer service know-how to the core of her business. She is a proven leader in building successful businesses. A DISC certified Executive Coach with 18 years of experience collectively at two of the most successful marketing agencies, Aspen Marketing/Epsilon and Launch Digital Marketing/Dealer Inspire, Nicolle’s resume for success metrics is extensive. She was on the ground floor helping to build these businesses. Excited about new opportunities and never one to back away from a challenge, she is a highly creative problem solver and a data geek at heart. Driving outcomes is her only measurement for success!