What is Google My Business?

Google My Business (GMB) is a free, easy-to-use tool that helps businesses manage their online presence and appearance in Google Search and Google maps.

If you’ve ever searched for a business’ name, you’ll often see their GMB “knowledge panel,” a card containing important information customers want to know about local businesses, show up first.

If you’re on mobile, it will often be the top result before the organic results.

If you’re on desktop, it will be displayed just to the right of the organic and paid search results like this:

This is an important feature for all businesses. For the automotive industry it can be a key driver of information for your consumers and website traffic for your website.

Staying up to date on new features is important and actively updating your listing is important.

The knowledge card displays tons of valuable information customers would want to know:

• Business Name
• Business Type
• Address
• Hours of operation
• Phone Number
• Link to website
• Images
• Link to Google maps
• Reviews
• Overall Star Rating
• Popular times to visit
• Related Searches
• And More

At a quick glance, you can learn a lot about a business and whether or not you want to visit there.

Lane Marketing can do a full analysis of your GMB and give you a list of all of the updates that can start impacting your business and drive more traffic to your website.