If this past year has taught us anything, it is that we need to not only be agile in our process, but also in our thinking about our customers. Customers and their patterns have changed DRAMATICALLY, but sometimes we ignore it. We can pigeonhole ourselves into believing we know exactly who our customers are, but […]
Read ArticleQ1 is generally the time when we reflect on what we did right, evaluate our shortcomings, and execute our plan to dominate 2021 in the automotive industry. One area of importance that has been negative for automotive is TIS, or Time-In-Showroom. You could have 5-star reviews in all categories, but this seems to consistently be […]
Read ArticleIn last week’s blog, we reviewed three aspects of the new automotive trends that accelerated our use of digital retail, technologies, and solutions. Today we will review actionable plans to continue to move your business forward and not only end Q4 strong, but set you up for success for 2021. There have been many pivots […]
Read ArticleCovid, Socially Distancing, and the Pandemic have truly pushed us to look at process, tools, and the way we generally conduct business at the dealership. Who would have thought monogrammed masks and personalized hand sanitizers would be great marketing, but here we are. We are learning to work within the restrictions we have, and in […]
Read ArticleIt seems like every post I have seen on LinkedIn, social media, or my Gmail inbox related to automotive has either COVID-19, Digital Retailing, or both in the subject. As exhausting as this is becoming, there is a definite reason and we should be paying attention. We are in the middle of a time that […]
Read ArticleIn the first installment of this 2 part series, we discussed some updated features Google released for GMB, and focused heavily on ensuring you have a separate account for Sales, Parts, and Service. If you need a refresher, make sure to check it out. https://lane-marketing.com/google-my-business-101/ In Part 2, UTMs and optimization are the name of […]
Read ArticleWe have all been given extra time that we did not want. Time away from customers. Possibly time away from the dealership. In a weird twist of fate, it is now time to do all the things you have been putting off until you “had time”. Don’t sit around and wait for “normal” to return. […]
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